Radio Frequency Identification Centre : Sponsors/Associates : Cable & Wireless

Cable & Wireless is a leading international telecommunications company, with customers in 80 countries. For 130 years it has constantly reinvented itself to embrace the latest technological advances to serve its customers' needs.

Cable & Wireless provides IP (Internet Protocol), voice and data services to business customers, and to residential customers in some markets, as well as technical services to other telecoms carriers, mobile operators and providers of content, applications and internet services.

Supply chain management

Retailers want to streamline their supply chains so they can meet customer demand but carry as little stock as possible. Morgan, head of the retail and energy business unit of Cable & Wireless, sees an increasing amount of real-time information flow, as stores pass sales, inventory and wastage data back to supply chain managers allowing them to make immediate decisions about ordering from suppliers.

With every product carrying an RFID tag, retailers will be able to tell exactly how many units of a product are on each shelf even if a product has been moved to the wrong shelf.

In some ‘store of the future' technology demonstrations, RFID tags are used to enable retailers to cross-market related products to customers through in-store TV screens, based on what is in their shopping baskets. If you buy the Cinderella video, a nearby screen might suggest you pick up the related colouring book as you pass.

Cable & Wireless can help retail customers move towards the RFID environment by working to install the appropriate store infrastructure and data storage network to facilitate efficient and secure information flow.

For further information please visit www.cw.com.