Radio Frequency Identification Centre : Sponsors/Associates : Dell

Dell in the UK : Facts

• Dell established in the UK in 1987, initially to sell and manufacture desktop PCs into the UK market. Since this time, it has introduced a range of hardware, systems integration and third party software, preinstalled on equipment purchased directly from Dell, plus peripheral products. Dell complements its product offering with a complete range services.
• Headed up by Bill Rodrigues, Dell is the number one desktop PC and commercial notebook supplier in the UK, and first in the market across all product lines (source: IDC final data Q3 2004).
• Its customer base includes large corporate and public sector customers (including Honeywell, Barclays and Royal Philips Electronics) in addition to medium and small UK businesses, and consumers.
• Both its UK and EMEA headquarters (Europe, Middle East and Africa) are based in Bracknell, Berkshire, employing over 1,000 staff.
• Additionally, the UK market is supported by operations in Ireland, Scotland and India:
• Ireland is the location for Dell’s UK home and small business division, and enterprise product support centre (for our server and storage solutions). Dell’s European Manufacturing operation, Enterprise Expert Centre and Enterprise Command Centre, all of which service the UK market in addition to other markets, are also located here.
• Scotland houses additional sales and support for Dell UK’s medium and large business and public sector customers and is a Centre of Excellence for desktop support for business customers.
• India provides sales and support to our home and small business customers.

Why the UK is an important market for Dell

• The UK is critical to the success of Dell in Europe. It is the second largest European market with a strong and growing customer base.
• Holding 24.5% market share in the UK (Source: IDC final data Q4 2004), Dell UK aims to further expand through the delivery of even better service and support to its customers, in addition to growing its server, storage and services businesses.
• The UK was the first country Dell launched in after the US and since this time it has established itself as the largest business for the company outside the US.

Products/Services Offering

Since its launch in the UK more than 18 years ago, Dell has introduced notebook computers (1991) and its first server product – the Power Edge range in 1996. Following the success of these product introductions into the UK and its growing dominance and acceptance as a top tier player in the market, Dell launched its first workstation computer, the Precision range. Dell then further expanded its enterprise offering with the launch of the PowerVault storage family in 1998. This was followed by a strategic partnership agreement between Dell and EMC, announced in 2001, which has proved critical to the success of Dell’s enterprise strategy.

Most recently, Dell UK customers have benefited from its new line of printers, LCD TVs, network switches, PowerConnect, the Axim handheld computer and Projectors.

Coupled with these product introductions, Dell UK has expanded its services offering, providing a complete end-to-end portfolio of computing technology solutions that extends far beyond hardware, maintenance and support. From technology optimisation services for planning, configuring and managing standard operating environments, through rapid deployment services and maximisation of system uptime. Dell also announced its managed desktop services offering (Dell Managed Services) in September 2003.

For further information please visit www.dell.co.uk