Radio Frequency Identification Centre : Sponsors/Associates : Microsoft

The fully integrated Microsoft architecture for RFID embraces a vision for increased operational efficiency and reduced costs. It provides a framework for enabling the exchange of RFID related data in near real time across disparate systems and corporate boundaries. It also supports standards for global data synchronisation and interoperability with EPC, which is a prerequisite for global adoption of RFID.

Microsoft's RFID strategy is based on collaboration with world-class industry experts, application software vendors, systems integrators, equipment manufacturers and retailers. While software, hardware and integration partners are required to develop and implement a solution, they in turn need an affordable, reliable, open-standards-based platform that can support RFID devices and applications. All in an effort to enable your organisation to achieve greater operational efficiency and reduce costs.

"We are very pleased to be involved in such an innovative project. The RFID Centre will give businesses the chance to understand what the technology can do for them and provide an independent resource for education and support for RFID projects in the future. We believe that many UK businesses could benefit from RFID, but recent research we commissioned with Benchmark Research shows the biggest barrier to adoption is lack of education in this area. By becoming involved in the centre we are directly addressing this issue and giving businesses the information and practical product demonstrations that will allow them to build a business case for RFID," Mark Greatorex, Group Director, Developer & Platform Evangelism, Microsoft.

For further information please visit www.microsoft.com.